Franck Torralba - Lyon FRANCE
SOCIAL - MARKETING PHOTOGRAPHER (French)
The Social photo...
at the service of sport
A social
proof
Sport and visual marketing
Photography is a powerful marketing tool for social networks
- Tweeter
This is a social proof essential to the evolution of the athlete.
Branding
The image of the sportsman ...
This is what the public likes
Storytelling
The history of the sportsman ...
This is what the public likes
PROXIMITE
Being "close" to the athlete through networks ...
Is that the public likes
Consulting
Be advised ...
This is what the athlete needs
SPORT PROFESSIONNEL
COMMUNICATION PROFESSIONNELLE
Today, image communication has never been more powerful.
Social networks such as Facebook and Instagram are essential tools for communication and marketing of sport.
More and more athletes around the world are creating quality visuals, photos and communication. For some, we even come to production.
Why is this important? Strengthening awareness ... social proof ... are the key points! Creating difference becomes essential.
Seeking to "seduce" ...
BUT ABOVE ALL TO CREATE A PROXIMITY.
Beautiful images increase awareness, BUT ESPECIALLY the perceived value!
A pro sportsman is a model, an idol, an example and an investment product ... but above all a talented enthusiast who shares his love for his sport.
The pro sportsman grows with his audience. His audience grows with him. Financial income flows from it.
The quality socio-marketing photo allows:
- Increase awareness
- Assoiel’authenticityandlestandingdusportif - Createdproximitywithfans
- Create financial assets
- Increase alternative
The operation that will increase alternative financial returns while increasing notoriety at the moment is as follows:
Sports + High quality content + high quality image = VALUE
VALUE = UPPER EVOLUTION
WHAT IS THE IDEA?
Take high quality photos of everyday life for pro social accounts (facebook, instagram, tweeter ...) of the athlete.
In a lifetime, a sportsman’s career can be short. We must therefore think very early on of their retraining. The greatest known athletes are also good marketers.
Their image, their notoriety facilitates this retraining.
Investing in its image will allow a certain return on investment!